A CREATIVE AGENCY

Video Production

Kindle your creative side with our production team! Our on-site studio allows us to film on your schedule. From broadcast television to any social media platform, Burning Stick Creative produces professional, high-quality videos and photos that are tailored to your business. Fit for the big screen, the silver screen, and every screen in between! Let us get started on your next project and torch your competition.

THE Production PROCESS

THE Production PROCESS

Lights, Camera, Action! Our Production Department brings your visions to life. Kindle your creative side with our photographers and videographers, under the professional direction of our production manager. When a client needs beautiful visuals, like photos for social media, product images, drone footage, television ad spots, and more, our production team can get the job done. We have the right people and equipment to produce high-quality images and videos that will grab people’s attention. At our in-house studio, we can prep, shoot, and edit from the comfort of our downtown Lafayette office. If you need on-site production, we’ll travel to you! These creatives collaborate with account executives and clients to ensure only the best makes it onto your screen.
Lights, Camera, Action! Our Production Department brings your visions to life. Kindle your creative side with our photographers and videographers, under the professional direction of our production manager. When a client needs beautiful visuals, like photos for social media, product images, drone footage, television ad spots, and more, our production team can get the job done. We have the right people and equipment to produce high-quality images and videos that will grab people’s attention. At our in-house studio, we can prep, shoot, and edit from the comfort of our downtown Lafayette office. If you need on-site production, we’ll travel to you! These creatives collaborate with account executives and clients to ensure only the best makes it onto your screen.

The head of our production oversees every aspect of the department. Our professional staff works with every industry, building the engaging and exciting creative that your business needs to stand out and thrive. The Production Manager stays in contact with all our production-based creatives, the account executives, and the clients to meet deadlines while maintaining our high standards.

Strong visuals, crisp images, and high-definition videos are one of the best ways to capture the attention of your target audience. Our production team is available to collaborate with clients to bring their dreams to the big screen, the silver screen, and every screen in between. Torch the competition with Burning Stick Creative!

The head of our production oversees every aspect of the department. Our professional staff works with every industry, building the engaging and exciting creative that your business needs to stand out and thrive. The Production Manager stays in contact with all our production-based creatives, the account executives, and the clients to meet deadlines while maintaining our high standards.

Strong visuals, crisp images, and high-definition videos are one of the best ways to capture the attention of your target audience. Our production team is available to collaborate with clients to bring their dreams to the big screen, the silver screen, and every screen in between. Torch the competition with Burning Stick Creative!

SOME OF OUR FAVORITE PROJECTS

FAQ

What is commercial video production?
Commercial video production is creating a video specifically for commercial purposes, or with the goal of generating some form of income. These types of videos are often used to sell products, services, or experiences to the viewer. Most commercial production videos can be found across various platforms like television, social media, and other parts of the internet. Television commercials are probably the most well-known and have been used to push brands or their products to viewers for decades. Some brands even use commercial video production to reach their target audience on social media and across the internet, too!
How does video production benefit marketing?
Videos can be used as a tool to help your audience understand your product, service, or brand. Most businesses use video to educate the audience, which significantly helps brand recognition and recall among the targeted audience. The viewers want to know what you’re selling, how it works, how it can benefit them, and where to go to purchase, quickly! Fortunately, we can fit this information neatly into a single video for viewers to take it all in. Blocks of explanatory text get overlooked, because people don’t want to be burdened by reading and deciphering text. By creating a video, your brand is more likely to get people to stop and watch than to stop and read.
What does video production consist of?
Our production department is housed within our on-site studio, and includes photographers, videographers, sound technicians, grips and/or gaffers, editors, colorists, and our producer to oversee them all. Think of a Hollywood film set, with all the lights, camera, action. You’d be surprised how seamlessly that set-up translates over to smaller production. There may only be one grip or cameraman on-set, but their job is the same as any high-budget cinematic production.
How can I make the most of social media videos for marketing?
Social media has changed the game of marketing and has made it easier than ever to reach your target audience! You can make the most out of video production by creating short clips to post on your social accounts, helping to get the word out about you and your business. These videos don’t have to be long, so we recommend between 15 seconds to one minute depending on the platform. That may seem like a short amount of time, but the average attention span of your viewers stands at a staggering 4-8 seconds! That’s not a lot of time to make an impact, so you’ve really got to make sure that your video production is eye catching, informative, and targeted to the right people.
What is the role of the viewers in video production?
Your viewers play the most important role in video production! Without them, you’re literally just throwing money out of the window. The viewers are consumers, and you’ve got to appeal to them to be successful. To do this, you’ve got to know who they are and what they like. Market research is important for any brand to identify the individuals most likely to purchase your product or service. We use this information to develop videos that appeal to your viewers, to engage with them more frequently and keep your brand top of mind.
Can a live stream help my business?
Live streaming can help you engage with your audience in real time! There are plenty of ways to live stream on social media but finding the right platform for your business can be tricky. Depending on what product or service you provide depends on which platform we suggest you filter your content through, and how you do it. Live streaming also helps to gain trust with your viewers by frequently putting your content in front of them in a more personable way. While it’s not face-to-face, the more the audience sees you and your brand the more likely they are to interact.
What is the difference between Digital Media and Filmmaking?
Digital media refers to a wide range of content, including graphic design, digital video content, digital photography, and more. Filmmaking is sometimes used interchangeably with digital video; however, filmmaking generally uses traditional methods for capturing video while digital media uses more advanced technologies. In simpler terms, digital media often uses the Cloud while filmmaking uses film reels to store video data.
What is the best length for a video on a website?
It depends on what you want the video to accomplish and how you can embed it into your website. Videos require a lot of data that can be burdensome on the back-end of your website, making it slow and reducing user experience. Some video hosting platforms allow videos to be stored on their platforms while providing an embedment link to reduce the data pileup on your website. This helps boost load times for pages with longer, more substantial videos or heftier websites with lots of data.
With that in mind, what do you want your video to accomplish? Is it educational or informational, a quick product/service advertisement, an animation, a testimonial, or a case study? Some videos need longer runtimes to get the point across, while others may only need 15-30 seconds. Animation tends to run for less than a minute, while a testimonial may run for 3 minutes or more.
What is the best length for an ad on social media?
We all know that our social media viewers have short attention spans, so we recommend that brands keep their social videos short and sweet. Most social media videos only need between 30 seconds to 5 minutes, albeit five whole minutes may lose your audience. Be concise, clear, and keep it simple!
What is video content marketing and how do I use it?
Video content marketing is a marketing strategy that pushes consistent and relevant video content to a target audience to entice qualified leads. Video content marketing focuses on developing content that’s meaningful, entertaining, and useful to your audience to get them to watch for longer and seek further engagement.
This type of marketing can convert audience members into customers because it’s helps to achieve brand recognition, which is directly correlated to conversions and sales. Brands use video content marketing strategies to engage with new and existing customers to keep their brand, product, or service at the top of mind. So, when the time comes for them to decide who can solve their problem, they’re thinking of you!
What is the difference between videomaking and video editing?
Videomaking is an extremely broad term that encompasses all three phases of video production including pre-production, production, and post-production. Pre-production is the beginning phases of video making, like storyboarding, writing the script, research, assembling the cast, and gathering assets. Production occurs either in-studio or on-site, and includes all the familiar “lights, camera, action” parts.
Video editing is the process of manipulating and assembling raw video footage, which occurs during post-production or after the footage has been captured by the videographer. Video editing can include colorization, enhancements, cropping, incorporating transitions, splitting or merging video clips, overlaying audio files, and more.

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