Cajun Crawfish
CAJUN CRAWFISH
PROJECT OVERVIEW
Cajun Crawfish is an innovative operation with specific problems and hurdles to overcome. Their unique problems required unique solutions and Burning Stick Creative had the answer! Looking at the Cajun Crawfish business model, we helped design, customize, and implement new e-commerce solutions to fit the specific needs of our client.
BSC SERVICES
Web Solutions
Video Production
Design
Social Media
Animation
SEO
Digital Marketing
THE CHALLENGE
Cajun Crawfish ships live crawfish, boiling supplies, and other Cajun goods across the globe. Before they could get to shipping, they needed an excellent online presence with e-commerce capabilities to support their operation. A guarantee that their live or perishable products would arrive on time, fresh/alive, and ready for cooking. This created an interesting challenge for the client, as all these factors must come together for the consumer, regardless of where they are located. Burning Stick Creative took their model and created a customized system unique to the client, all while providing strong website reliability and accuracy.
THE SOLUTION
Cajun Crawfish’s challenge was complex; not very many businesses can ship live or perishable products across state lines within a very constrained timeframe while still being profitable. It is a complicated process that involves a lot of logistical calculations. To help make sure they were successful, Burning Stick Creative looked at how the client could ensure quality products, accurate orders, short shipping times, and how their website would handle these processes. By reinforcing their online storefront with quality forms, secure checkout features, mobile optimization, and by streamlining their shipping processes, we ensured that Cajun Crawfish had the tools they needed for success.
ANALYSIS
With a brand-new website optimized for the Cajun Crawfish business model, we were able to track statistics based on usability, organic reach, and more. As you can see, we were able to bring Cajun Crawfish a substantial amount of relevant traffic to their website, with stunning organic search results, huge increases in homepage views, and a ton of new potential customers getting to see their website for the first time. This increase in online traffic directly results in an uptick in sales, and that traffic combined with completed transactions gives our clients the engagement and recognition they deserve, and it is still happening today!
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