A CREATIVE AGENCY

SEO

Google, Yahoo, Bing, oh my! There are many choices when it comes to search engines, and most everyone has their favorite. Well-versed in every platform on the web, we can elevate your brand to the top of everyone’s list. Let us drop the house on your fears, and you can settle into your new ruby slippers with nothing more than a click of your heels…or your mouse.

THE SEO PROCESS

THE SEO PROCESS

Your website is the central hub for your business! It’s usually the first impression that potential clients have from your company, and a bad website reflects poorly on you and the services you provide. Messy, disorganized, or otherwise just sad websites don’t get the traction that they need, not only from your potential customers but from search engines as well. To better enhance your online presence, you need a polished website that’s easy to navigate and packed with relevant information. Even if you need a simple landing page, your website needs to be clean and on-brand to attract the right customers. Our developers are leading experts in the field, ready to beautify your digital world. Working closely with account executives and clients, our web department can bring your dreams of the world wide web to life.

Our web developers and designers combine form and function to produce visually stunning websites that translate across all platforms, from desktop to mobile and everywhere in between. Building a functional website is essential for every business, but the job doesn’t end there. We also provide monthly maintenance and hosting services to eliminate downtime, improve security, and refresh content when needed.

Your website is the central hub for your business! It’s usually the first impression that potential clients have from your company, and a bad website reflects poorly on you and the services you provide. Messy, disorganized, or otherwise just sad websites don’t get the traction that they need, not only from your potential customers but from search engines as well. To better enhance your online presence, you need a polished website that’s easy to navigate and packed with relevant information. Even if you need a simple landing page, your website needs to be clean and on-brand to attract the right customers. Our developers are leading experts in the field, ready to beautify your digital world. Working closely with account executives and clients, our web department can bring your dreams of the world wide web to life.

Our web developers and designers combine form and function to produce visually stunning websites that translate across all platforms, from desktop to mobile and everywhere in between. Building a functional website is essential for every business, but the job doesn’t end there. We also provide monthly maintenance and hosting services to eliminate downtime, improve security, and refresh content when needed. By staying current on updates and security measures, you help maintain a good rating with search engines like Google, Bing, and Yahoo. Maintaining a positive rating can significantly increase web traffic through search, which means that people are finding you and your business with ease. When Google’s happy, we’re all happy!

Websites have come a long way since the beginning of the internet, and we can do so much more with them than ever before. Our developers use the full-stack, and we’re not talking pancakes! From HTML to CSS, JavaScript, and more, we take a solutions-based approach to create and maintain the right website for your brand. An impactful website can capture customers and directly drive sales, so put the internet to work for you. Whether you just need a landing page or 150 pages, we’ve got the tools and the experience to tackle your biggest web issues. Smoke the competition and kindle your creative side with Burning Stick Creative.

By staying current on updates and security measures, you help maintain a good rating with search engines like Google, Bing, and Yahoo. Maintaining a positive rating can significantly increase web traffic through search, which means that people are finding you and your business with ease. When Google’s happy, we’re all happy!

Websites have come a long way since the beginning of the internet, and we can do so much more with them than ever before. Our developers use the full-stack, and we’re not talking pancakes! From HTML to CSS, JavaScript, and more, we take a solutions-based approach to create and maintain the right website for your brand. An impactful website can capture customers and directly drive sales, so put the internet to work for you. Whether you just need a landing page or 150 pages, we’ve got the tools and the experience to tackle your biggest web issues. Smoke the competition and kindle your creative side with Burning Stick Creative.

OUR RESULTS

FAQ

What is SEO?
SEO is an acronym for search engine optimization, which uses features on the back end of your website to produce results on a particular search engine. Most often, search engine optimization deals with Google, but the process also works on other platforms like Yahoo! and Bing. In a nutshell, SEO helps to get your website to the first page of the search engine so that users find you before your competition.
While it may sound like a simple trick, there’s a complex world on the back end of your website that requires a dedicated specialist and a variety of techniques to achieve results. Processes like keywording, content quality control, coding or schema, plug-in applications, back-linking, mobile optimization, and usability all work together with the search engine to bring you to the front page.
There are two main types of SEO strategies that you can implement to achieve results on Google and other search engines. However, some techniques can get fast results using questionable practices that go against the search engine’s terms of service. We strongly discourage the use of what is known as “Black Hat” SEO techniques due to their ethical conflict and inherent risk. Most strategies involving black hat SEO techniques are flagged by the search engine, which will disable or completely remove the webpage from their search results. The risk far outweighs the small but quick gains that these methods can produce. “White Hat” SEO works with the search engine within the constraints of the terms of service, producing better results over a longer period while maintaining the integrity of your website. We strictly use white hat SEO techniques when developing search engine optimization strategies, to protect the client and their brand.
What is Google Search Console?
Search Console is a service offered by Google to maintain or troubleshoot your search engine rankings. It is a free service that offers tips, tricks, and tools to improve your standings within search results. Search Console also provides detailed reporting on how your website is performing in search, and even gives ways to improve your ranking! For SEO Specialists, Google Search Console is an excellent tool to understanding Google search results and how to optimize your score. In conjunction with other tools like Google Analytics and Google Ads, Google Search Console is an invaluable tool that we use to implement strong SEO strategies that get results.
What is Google Analytics?
Google Analytics is one of the main tools we use when performing SEO tasks. It can be used to track visitors and analyze your most popular content. With some of the heartiest web analytics and reporting tools available on the internet, it’s never been easier to watch your progress in real time. Other than visitor tracking, Google Analytics gives insights that can tell you how your website is performing, how long visitors stay on each page, and which pages have attracted the most visitors. There are a ton of features within Google Analytics that you can take advantage of, and this just barely scrapes the top! To learn more, you can schedule a consultation with out Digital Specialists to get the scoop on how Google Analytics can catapult your business into the spotlight.
Why is SEO important?
Search engine optimization is important because it puts you and your brand be in front of your target audience. If the targeted audience doesn’t know you exist, then how can they know the benefits of utilizing your business? SEO brings your webpage to the top of search results, increasing visibility! This visibility leads to increased traffic to your website, which raises the potential for conversion from potential to actual customer. It can be a tricky beast to tame, and most often requires a professional, specialist, or someone with a lot of free time to fully take advantage of every aspect.
What are search terms in SEO?
Search terms, also referred to as keywords, are certain words and phrases that SEO specialists embed into the front- and back-end of your website to bring your webpage to the first page of search results. These words and phrases are usually industry-specific and can border on technical jargon, but they must be relevant to your business. For even better results, we suggest using what is known as “long-tail” keywords. This type of keywording uses phrases to avoid overspending on costly, generalized search terms. Each page on your website should have a distinctive set of primary keywords, while the homepage should cover more overarching industry-specific terms. When someone enters these terms in a search engine, SEO makes it possible for your page to appear higher on the results page than other competitors.
How can I see what people search for on my website?
This is where Google Search Console come in to streamline the keywording process. Within the Google Search Console, you can see how often your site appears in search results, which search terms bring your website into results, linkbacks from other websites, how often users click through from the results to your website, and much more! We use the Google Search Console to pull real-time data from users, find trends, and to capitalize on these trends to benefit your brand.
What is the future of SEO?
The future of search engine optimization is unclear, but we do know that it isn’t going anywhere, anytime soon! There isn’t enough space here to talk about all the future possibilities, but we do know that SEO strategies are always changing as the internet evolves and there will never be one right way to do things. In the past we’ve relied on keywording and backlinks to support our SEO strategies, but the game is shifting to a more public relations-based system that is supported by partnerships to build brand awareness and popularity.
How can you improve your SEO with site-search data?
Site-search information can be found in Google Analytics, and these tools provide meaningful data to SEO specialists! The site-search function can be found on most websites, and the data from these fields are used to investigate the effectiveness of your SEO strategy. This data helps us to understand which users took advantage of the search function, what keywords they search for, what they found, and how effective your SEO strategy is.
What is the relationship between SEO and social media?
It’s complicated…and that’s not just a Facebook relationships joke. Over the past several years, both Facebook and Google have put out conflicting stories about how much social media can affect SEO strategies. There isn’t a definite contribution from one to the other, but increasing exposure and brand awareness on social media can nudge the SEO needle when done properly.
Using social media, you can help to drive traffic to your website through platforms like Facebook and Twitter! It’s an endless cycle of search and discovery for your target audience, going from search engine results to social media posts and back. When you post relevant content, such as a linked blog post, it gets noticed. As it continues to be seen by users, it may even be shared! As your post continues to be shared around social, your page grows with new followers through brand recognition. As others hear about your brand, they will most likely turn to their favorite search engine to learn more. Once they search for related terms, they’ll find your website and social pages indexed higher in search results.
What is the difference between a landing page and a website?
A landing page is a one-page website designed around a specific action, such as directing users to fill out a data capture form, to make purchases, to download an app, and more. They can also be used as a placeholder for websites that are currently in development. Landing pages are usually cleanly designed to remove any potential distractions for the user and direct them to the call-to-action.
A website is a collection of coordinated webpages under a single domain name. Typically, a website can have several different pages that accomplish their own goals, such as an about page, a contact form, educational information, e-commerce, and more. Websites aren’t limited to the number of pages they can have, but more pages can create loading problems for users. Loading issues and usability problems can negatively affect your SEO rankings.
How do I optimize SEO for my website?
Simple! Pick up the phone and dial 337-230-3623 to speak with one of our account executives to set up your initial discovery meeting! SEO is a complex system of advanced techniques, and learning a new skill just isn’t in the cards for most business owners. We have dedicated SEO Specialists that stay up to date on the latest with Google and other search engines, including new techniques and practices to better improve your rankings.

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