LOUISIANA ORTHOPAEDIC SPECIALISTS
LOUISIANA ORTHOPAEDIC SPECIALISTS
PROJECT OVERVIEW
Louisiana Orthopaedic Specialists opened their doors in 2009, and their brand recognition and customer satisfaction put them leagues ahead of their competition. What started as a group of twelve doctors with different ideas, coalesced into one of the most prestigious and well recognized orthopedic groups in South Louisiana.
BSC SERVICES
Web Solutions
Video Production
Design
Social Media
Animation
SEO
Digital Marketing
THE CHALLENGE
Like most doctors, the physicians at LOS are serious when it comes to patient care. Every detail is combed over well in advance to ensure proper preparation for what is ahead. This works well for surgery, but social media is a different game. It can be difficult for clients to show their personality and be personable, to capture the attention of their audience while staying professional. Putting on a costume or being silly for the camera is not easy, especially for those clients who deal with serious matters daily. By showcasing the doctors’ personalities, we helped bridge the gap between the client and their patients with relatable and recognizable content.
THE SOLUTION
We started with a brand refocus, bringing together all twelve physicians, staff, groundbreaking procedures, and new facilities into one cohesive unit. Once we devised a consistent brand identity, the doctors used their own personalities to fill in the rest! The doctors at LOS took our ideas and ran with them, with remarkable success! From their iconic “LOS Saves Santa” animated holiday program to the Scooby Doo-style Halloween special, the doctors really let loose and captured the hearts (and joints) of Acadiana. LOS began a string of success, opening new urgent care facilities, physical therapy units, and orthopedic clinics across Acadiana. Boasting the best doctors, the latest procedures, and constant innovation, what started as a conglomeration of specialists turned into the #1 Orthopedic Facility in Acadiana.
ANALYSIS
As Louisiana Orthopaedic Specialists worked with us to churn out consistent and creative content, we worked in the background to get their website rolling. With new assets, a recognizable logo, and the experience to back it all up, the doctors and their website took off like wildfire. New users flocked to the website, and surprisingly (even for us) they clicked through almost every page in every session we could track! “Organic users” are what the analytics teams call people that have found the website without paid advertisements, which is the ultimate reward. Visibility is one of the most important factors in determining success, and LOS hit a home run!
Our Lady
of Lourdes
During height of the COVID-19 pandemic, Our Lady of Lourdes and their parent company Franciscan Missionaries of Our Lady Health System, needed to keep physicians connected to patients within their hospital system.
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Vermilionville
Vermilionville, a subsidiary of Bayou Vermilion District, is one of the crown jewels of Acadiana. It is iconic, a historical landmark right in our own backyard with tons of educational and recreational activities.
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Our Lady
of Lourdes
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Woodbriar Southern-Style Assisted Living
& Memory Care
View Case Study
Delatte Plastic Surgery
& Skin Care Specialists
View Case Study
Vermilionville
View Case Study