Woodbriar Southern-Style
Assisted Living & Memory Care
Woodbriar Southern-Style Assisted Living & Memory Care
PROJECT OVERVIEW
Woodbriar Southern-Style Assisted Living & Memory Care is an exclusive assisted living facility for the aging residents of South Louisiana, providing their patients with high-quality care and old-fashioned hospitality. Every resident is family and personalized care is a top priority, all with a distinctive southern flair.
BSC SERVICES
Web Solutions
Video Production
Design
Social Media
Animation
SEO
Digital Marketing
THE CHALLENGE
With this client, we gained ground-floor access to the development of the business. We started building this new brand from the very beginning, long before the first shovel hit the dirt. The client wanted to provide patient-centric care in a warm and family-friendly environment that goes beyond standard assisted living. They needed to emphasize low patient-staff ratios that allow for more direct care to residents that need it most, and less care to those that wanted the freedom of apartment living. We had to develop a functional website with educational materials that could evolve, from groundbreaking to opening day and beyond. With the new website, we also needed to build a social media presence that could directly target their potential clients and their families, boasting the premier standards that Woodbriar maintains in comparison to other competitors.
THE SOLUTION
Because there were no existing assets, we had to build the entire brand from scratch. We created an inviting feeling that the client wanted through a warm color scheme, font choices, and overall design work that reflected the family atmosphere of the facility. Vintage-inspired colors and typeface helped to develop that sense of nostalgia, reminiscent of those hot summer days at grandma’s house. We were also able to inject their brand guidelines into the interior and exterior design of the facility, creating a cohesive look from the moment a potential client looks at a brochure to the second they walk through the doors. Before, during, and after construction, we built quality organic reach on social media through updates, videos, and paid ads to help fill their bookings quickly.
ANALYSIS
With brand new assets fresh off the production line, we took our allotted resources and put them into digital, social, streaming, and some traditional ad buys. The specific audience that the client needed to hit restricted our reach, however we were able to optimize the budget to really get the word out. With a smaller pool of potential clients, mostly elderly individuals and the family members that take care of them, we needed to target to both the parents and their adult children through various media outlets including television and print. In one month of reporting, we were able to track 928 clicks on their ads, reaching over 8,080 people with nearly 20k in impressions on social ads alone with thousands of impressions through other sources.
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