THE CHALLENGE

When Chapman’s expanded their business into the greater Acadiana market, they realized their branding didn’t give the right impression about their work and their business model. The original logo and website were created quickly and informally, and had served their purpose for a while but weren’t enough to stand out.

With an underdeveloped social media presence, limited online content, and a minimal digital footprint, Chapman’s struggled to reach potential customers beyond their hometown. Without consistent messaging, engaging posts, or search visibility, attracting new clients in Lafayette and establishing credibility in a larger, more competitive market proved to be a significant challenge.

THE SOLUTION

Our work with Chapman’s A/C & Heating began with refreshing their brand. We redesigned their logo by building on the original concept, preserving the core elements of their established identity while giving it a fresh, professional, and modern look that better reflects their expertise and competitively positions them. From there, we developed a custom brand identity, including colors and visual elements, and designed a website that showcased all their services while providing a smooth, engaging user experience.

To strengthen their digital presence, we overhauled their social media strategy and created a consistent plan to manage their platforms, produce engaging content, and align messaging with the brand’s growing reputation. At the same time, we optimized their Google properties through targeted ads and search engine optimization, ensuring they appeared prominently to potential customers in Lafayette. Together, these efforts increased brand recognition, expanded their online visibility, and positioned Chapman’s A/C & Heating for sustained growth and long-term success in a larger, more competitive market.

ANALYSIS

A strong online presence is critical to separate a brand from other providers, and bringing Chapman’s brand to the forefront allowed them to compete more efficiently and effectively in Acadiana. By reworking their logo, developing a cohesive brand identity, and creating a user-friendly website that clearly highlighted all their services, we were able to position Chapman’s A/C & Heating as true industry experts. Managing their social media and Google properties further amplified their visibility, attracting new customers and boosting engagement across all platforms. With consistent messaging, professional branding, and optimized search presence, Chapman’s successfully captured the attention of potential clients, drove traffic to their website, and established themselves as the go-to HVAC provider in Acadiana.