A CREATIVE AGENCY

Animation

Animation lies at the heart of advertising. People have been relying on cartoons and animation to tell stories and sell products for decades, from Mickey Mouse to Mr. Clean. Whether you have a story to tell, products to explain, or just want to add motion to your brand: we can animate it! It’s a technicolor world out there, and you’ve got to stand out among the crowd!

THE ANIMATION PROCESS

THE ANIMATION PROCESS

Motion graphics and animation have been used to sell products and services for decades. Their use has shifted from cartoons and children’s programming in the early years, into the marketing art form that captivates audiences today. The influence of animation can still be seen today, and characters like Mickey Mouse, the Jolly Green Giant, and the Kool-Aid Man show that they are still extremely effective. Whether you want to tell a story, create a fun mascot, animate your logo, or add eye-catching motion to your social media, we have experienced artists and animators to bring them to life!

It’s not just mascots and brand ambassadors that make this technique worthwhile. Animation can set your business apart from the rest by creating memorable content! Brand recall is extremely important in advertising, and adding a little motion can get you there. There isn’t a single industry that can’t benefit from it! Our animation department uses the newest software to build 2D and 3D animation from scratch, creating bespoke content that your potential customers will remember long after they’ve scrolled on.

Motion graphics and animation have been used to sell products and services for decades. Their use has shifted from cartoons and children’s programming in the early years, into the marketing art form that captivates audiences today. The influence of animation can still be seen today, and characters like Mickey Mouse, the Jolly Green Giant, and the Kool-Aid Man show that they are still extremely effective. Whether you want to tell a story, create a fun mascot, animate your logo, or add eye-catching motion to your social media, we have experienced artists and animators to bring them to life!

It’s not just mascots and brand ambassadors that make this technique worthwhile. Animation can set your business apart from the rest by creating memorable content! Brand recall is extremely important in advertising, and adding a little motion can get you there. There isn’t a single industry that can’t benefit from it! Our animation department uses the newest software to build 2D and 3D animation from scratch, creating bespoke content that your potential customers will remember long after they’ve scrolled on. Our in-house animators work closely with account executives, clients, and other creatives to build quality motion graphics for every platform, including social media, television, websites, and more.

From the storyboard all the way to usable content, we have the tools and knowledge to guide clients through the process to produce motion graphics and animation that sets your brand apart from the competition. Our team consists of industry experts using the best software available! Even if your brand doesn’t have grand ambitions for animation, simple motion graphics can elevate your business. It’s a technicolor world out there, and you’ve got to stand out among the crowd!

Our in-house animators work closely with account executives, clients, and other creatives to build quality motion graphics for every platform, including social media, television, websites, and more.

From the storyboard all the way to usable content, we have the tools and knowledge to guide clients through the process to produce motion graphics and animation that sets your brand apart from the competition. Our team consists of industry experts using the best software available! Even if your brand doesn’t have grand ambitions for animation, simple motion graphics can elevate your business. It’s a technicolor world out there, and you’ve got to stand out among the crowd!

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FAQ

What's the difference between cartoons and animation?
The terms “cartoon” and “animation” are sometimes used interchangeably. However, cartoons can be animation but not all animation is a cartoon. Cartoons refer to the program or film that is produced with animation techniques, while animation refers to the process of drawing, coloring, and sending the images into motion.
Most people are familiar with cartoons, like the Saturday morning programs on channels like the “Big Three” of CBS, ABC, and NBC. Animated feature films are also considered cartoons, but have much longer runtimes. Animation is used to create these programs, but can also be found in commercials, video games, and all over the internet as well!
What software should I use for creating a short 2D animation?
There are so many different software packages that you can use to build 2D animation, but the traditional process was done manually. Creating 2D animation doesn’t require anything more than pencil, paper, and a stop-motion camera, but this proves to be incredibly time consuming.
Programs like Synfig Studio, Adobe Animate, Paper, Opentoonz, and Pencil 2D can build working animation, but most require subscription fees and not every platform is created equal. Finding a software package that works well for you may take some trial and error, but we highly recommend hiring a professional to ensure quality animation that correctly represent your brand.
Why is animation important in marketing?
Animation is relevant to every industry and in every market, helping brands to engage with a wider audience that stagnant imagery or even production videos can. In the simplest terms, animation is often used to help explain a concept. Creating an animated visual aid to accompany a voiceover or text can dramatically increase memory retention and streamline complex ideas, making your message easier to digest and recall. Most animation is tailor made just for you, fitting snuggly within your brand guidelines while standing out among the competition.
You can use animation for almost anything, from motion graphic logos to explanation videos and more, which is why it’s become an essential part of marketing. Take advantage of the perks of animation, and watch your brand come to life!
How is animation used in marketing?
There are many ways to use animation in your marketing strategy, including email marketing, social media campaigns, television ads, website design, and so much more. Almost anywhere you can place a still image, you can replace it with animation! This powerful tool doesn’t just help you grab your audience’s attention – it helps you keep it, too.
What are the 5 types of animation?
There are five basic categories that all animation fits into, depending on how the animation was produced. These categories include and includes 3D or CGI, traditional-style animation, 2D vector-based animation, stop-motion, and motion graphics.
3D animation, more commonly known as CGI or Computer-Generated Imagery, is probably the most used and familiar type of animation today. Live-action movies and video games use this technique to produce stunning visual imagery to create out-of-this world scenery, creatures, and more, digitally!
Traditional-style animation, also known as cel animation, is defined by the fact that it is drawn frame-by-frame and done entirely by hand. In the conventional sense, this kind of animation was drawn on paper one frame at a time. Now, this type of animation can be drawn digitally, by hand, or a combination of both. The most important factor in classifying animation as such is that it is produced frame-by-frame.
Vector-based animation uses traditional and CGI techniques to produce two-dimensional animation. These types of animation are put into motion by computer; however, they include some traditional processes of character and scene development.
Stop-Motion animation involved manipulating real-world objects and photographing them in sequence to produce motion. This kind of animation can employ clay models, puppets, cut-outs, or even real people and places. The subjects are placed, photographed, moved, and photographed again to create the illusion of movement when played in succession. This is one of the oldest forms of animation and dates to 1898’s Humpty Dumpty Circus created by Vitagraph Studios using toys.
Motion graphics are the last category of animation and are most often used in advertising. This type of animation is used in TV commercials, advertisements, title sequences in film, and on the internet. They combine graphic design and animation into one seamless production by adding motion to text or vectored images. Incorporating motion graphics into your advertising plan helps to showcase your ideas or products in a more sophisticated way. This also helps to steer your brand into a more professional and polished lane, readily capturing the attention of your target audience.
How can animation help your business?
Besides just being pretty entertainment, animation also has the brains to back it up! Adding animation to your marketing strategy can make your brand more memorable, and a lasting impression can make the difference between a sale or scrolling on. Because animation captures attention, it can also significantly boost your bounce and conversion rates on your website. If potential customers stop to watch a short video on your website, inadvertently or not, they’re significantly more likely to convert to a sale.
Animation can also make complex ideas or products easier to understand by using visuals as opposed to static, flat text. A quick animation can show, rather than tell, the story you need to put out there.
Why do some brands rely so heavily on animation?
Brands rely on animation because it works! Academic studies have proven that viewers are more likely to remember an animated ad as opposed to a static image, and advertisers have jumped on the opportunity to catch your attention. Animation has also been proven to more effectively and efficiently explain complex ideas, cutting viewing times and raising retention rates.
Other than the science behind it all, animation is simply more cost-effective than live-action. While production time may be longer, a single animator can work for much less than a full production staff and actors.
What is a marketing animation?
Marketing animation is better known as brand animation, which is content that is tailored to fit within your brand guidelines. Companies use brand animation to stand out, leaving a positive impression on potential consumers by incorporating motion. Most often, marketing animation takes the form of a moving logo to create a more visually appealing and memorable experience.
What is better, 2D or 3D animation?
2D and 3D animation are very different, but there isn’t really one that’s better than the other. Both can achieve the same goals; however, 3D animation tends to be a slightly more expensive option due to the technical process of creating it. Depending on what you want to accomplish depends on what kind of animation you’ll want to use. 3D is generally used for more complex, realistic animation but can be prohibitive due to cost. 2D animation tends to be more time consuming, as the frames are usually hand-drawn and pieced together during production. Regardless of which type of animation you choose, any kind of moving art can make your brand stand out!
What is augmented reality?
Augmented reality, also known as AR, is an interactive experience in which your surroundings are enhanced by computer-generated animation and graphic design. Augmented reality is the highlight of the IKEA® mobile app, which allows users to virtually stage a room in their home with pieces from their inventory of furnishings and decor.
Augmented reality has also taken the gaming world to the next level with groundbreaking AR functions, immersing users in the experience even deeper than ever before. Games like Pokémon Go® and Ingress® from developer Niantic® have implemented augmented reality functions with major success, putting the game directly into the players hands – literally!
By blending beautiful design with reality, AR has exploded into a booming subfield of animation and design. As new technologies are developed and cost decreases, AR-based experiences can and probably will become much more common. Get ahead of the curve, and consider how AR can enhance your reality too!
Why is animation good for advertising?
We have less and less time to make an impression on potential consumers as attention spans shrink and the quest for instant gratification intensifies. Animation can put a pause to all that scrolling and lock viewers onto your brand, even if it’s just for a moment! Animation grabs people’s attention faster and holds onto it longer than a static image, giving brands that much needed (albeit, short) window to make an impact.
Besides being an attention-grabber, animation has an abundance of uses in advertising. You can bring ideas to life without the physical constraints of working on-set, creating movie magic with minimal overhead. Animation can also tell a story, convey emotions, and provide educational information to consumers. Visually interesting moving image graphics can open a world of possibilities for your brand, whatever world you choose.
What are some examples of brands who use animation?
There are hundreds of brands that use animation to successfully reach potential customers. Huge brands like Amazon®, Coca-Cola®, Nabisco®, Google®, and more have incorporated animation into their advertising game, adding animated characters or motion graphics to create memorable content.
What is brand animation?
Brand animation is a piece of animated content that’s customized for your business. Companies use brand animation to stand out, leaving a memorable impression on potential consumers by incorporating motion. Oftentimes, brand animation takes the form of a moving logo to create a more memorable experience for viewers – which is more commonly known as motion graphics.
Is coding required for animation?
Traditional animation doesn’t require anything but paper, pencil, and a camera to create! “Vintage” animation, like the iconic 2D Disney® animation from the 1960s, was drawn by hand, manually colorized, and brought to life with a stop-motion camera. This technique is still used today, but fortunately there are other ways to achieve the same or better effects in less time. Digital animation requires just as much artistic ability as the traditional process, but also requires coding and scripting skills to create working web-based animation. Now, most animation is created by computer and coded on the back end to provide movement.
How long does animation take?
Unsurprisingly, animation can be a tedious task that requires a lot of hours to develop. While there is no standard, depending on the complexity of the animation, it can take a single animator weeks to properly produce 60 seconds of animation. For more advanced projects, like animated TV productions, it can take six months to several years to complete. For 3D animation, production times can extend even longer!

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