Bruce Foods
Bruce Foods
PROJECT OVERVIEW
The client came to us in the midst of company reorganization. They needed to create a more visually appealing brand to appeal to potential buyers. Bruce Foods was already a well-known brand, but needed to be brought into the modern era with visually appealing branding, strong web presence, and effective advertising.
BSC SERVICES
Web Solutions
Video Production
Design
Social Media
Animation
SEO
Digital Marketing
THE CHALLENGE
We needed to reintroduce Bruce Foods to their B2B clients as contemporary & high-quality, rather than the antiquated brand they had relied on in the years before. Bruce Foods, as a retail manufacturer, had substantially downsized due to increasing levels of competition; during their downsize, we had to take the opportunity to bring about a fresh look for the brand. We eliminated their original guidelines and gave them a much-needed update through their logo, color schemes, font choices, and more. Condensing their inventory into a more manageable size, we retained the best sellers and most popular options that they’ve always had with a revitalized look.
THE SOLUTION
We began with a brand-new website to display their new brand, focusing on the core products and services that helped originally build the business. These products didn’t change on the inside, they were the same formulas and blends that the client had been producing, but we gave them all a much-needed face lift. We modernized their website, refreshed the brand, developed new design, created custom animations, and established new-found brand awareness amongst their customers and investors. We also created sales tools for their sales force to help deepen existing relationships and cultivate new ones.
ANALYSIS
The client came to us producing well-known, authentic products that were internationally recognized, but with old assets that hadn’t received an update since they were originally developed. The original website lacked the punch that the brand needed to back their products, both visually and functionally. It received a full revamp, from header to footer, and included new e-commerce functionality, animation, and other substantial design upgrades. Their new all-around look helped to catch the eye of new customers and investors, reinvigorating sales while appealing to a new, wider audience.
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