CSE Federal Credit Union
CSE Federal Credit Union
PROJECT OVERVIEW
Since 1943, CSE Federal Credit Union has been a trusted member-owned financial partner in Southwest Louisiana. With five branches and multiple digital tools, CSE combines NCUA-insured security with a personalized, community-first approach to banking for residents and businesses. By modernizing their digital presence, we were able to capture and maintain a top-five search ranking for high-value financial services. Now, when Southwest Louisiana looks for trusted financial solutions, CSE is exactly who they find.
BSC SERVICES
The Challenge
While CSE’s in-house marketing team had mastered brand consistency and internal initiatives, their multi-location search visibility needed a more specialized blueprint. We needed to dominate search results across five distinct branch locations and amplify CSE’s flagship presence, without forcing branches to compete against one another online.
On top of that, they were also looking for more insight into website performance and search strategy. Without a clear SEO roadmap and consistent optimization, we found untapped potential in their search rankings and local visibility. CSE needed a strategic partner who could both execute and educate, helping close the gap between internal efforts and long-term search performance.
The Solution
We stepped in as an extension of CSE’s in-house team, blending our technical execution with a collaborative strategy. To make sure their customers could always find them, we fine-tuned high-value keywords and managed Google Business Profiles for each branch, so promotions, events, and location-specific information were always accurate and active.
When it came time for their new website launch, we rolled up our sleeves together. We reshaped the sitemap, configured backend tracking, and monitored site health to outpace local competition. With monthly strategy sessions and deep-dive competitor analysis, we translated complex data into actionable moves, so CSE’s marketing team could be informed, aligned, and positioned for continuous growth.
The Analysis
The results speak for themselves! We secured and maintained top-five rankings for over 15 of their most valuable financial service keywords. This translated to a massive surge of over 57,000 new organic visits across their website and individual branch listings, proving that Southwest Louisiana was finding CSE when and where they needed.
Suddenly, those local Google Business Profiles became high-traffic digital front doors for every single branch location. Best of all, the guesswork is gone! With crystal-clear tracking and reporting now baked into their system, the CSE team has a transparent view of exactly how neighbors interact with their brand online. It’s a data-driven foundation that confidently fuels every marketing move they make next.
12-Month Increases
New Users31.36%
Sessions9.82%
Users29%
Direct47.59%
Referral17.23%
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