Our Lady of Lourdes
Our Lady
of Lourdes
PROJECT OVERVIEW
During height of the COVID-19 pandemic, Our Lady of Lourdes and their parent company Franciscan Missionaries of Our Lady Health System, needed to keep physicians connected to patients within their hospital system. They needed help to develop a statewide, multiplatform marketing campaign to engage their patients in telemedicine. The campaign was a success, spanned across multiple markets, and is still in use today.
BSC SERVICES
Web Solutions
Video Production
Design
Social Media
Animation
SEO
Digital Marketing
THE CHALLENGE
Most patients are familiar with seeing their doctor face-to-face. In 2020, that wasn’t always an option. The client’s biggest problem was maintaining privacy, trust, and personability between these physicians and their patients virtually. They needed to educate their patient population on the benefits of this new telemedicine service. They needed to connect to patients on every level of care, including pediatrics, orthopedics, and family care they may need, all while maintaining a secure virtual presence.
THE SOLUTION
We executed a multi-faceted campaign that effectively targeted the right audiences, ushering in this new telemedicine service that we all rely on. We combined traditional marketing strategies like print and billboards with digital pushes through social media, Google display, and programmatic campaigns. Combined, we created a branded experience for the patients using the new program across the state. We were able to bring innovation to our statewide health system, bringing the entire hospital system into the digital age. The “new normal” of telemedicine visits in Louisiana started with a client, their dream, and us!
ANALYSIS
Using our resources, we were able to execute a successful campaign featuring the new telemedicine system to potential patients across the board, in every market that our client had their hands in. We created visually appealing campaigns with custom content, targeting the right audience (mostly caregivers and their families) to pinpoint the people that could benefit from using this new system the most. In one month, we were able to funnel over 3,000 ad clicks with over 2,000 clicks through to learn more on their website! Our reach extended to over 50,000 people per campaign with a click-through rate either on-par or exceeding the industry average. Combined with the clients’ efforts, our pushes, and a quality program, we helped to change the landscape of medicine in Louisiana during the shift to virtual telemedicine.
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